LinkedIn shows you impressions and likes. It doesn't show you whether the people who can hire you are the ones reading. Or whether that's turning into clients. Subset writes the posts, measures who reads them, and tells you who's reading — every week.
No sales call. No obligation. Delivered in 48 hours.
None of them tell you whether the people who can hire you are the ones reading. This does.
An executive coach selling into healthcare had a strong sector match — 70%. But his buyer was the CEO or president, and only 5% of his audience held that role. The sector was present. The decision maker wasn't.
A fractional CFO in private equity also mentors founders at a local tech hub. Her posts tried to speak to both. LinkedIn couldn't tell which audience to serve her content to. The people who could hire her never reliably saw it.
A fractional CMO in Tampa wanted to grow beyond his home city into New York. 80% of his readers were Tampa-based. Only 2% were in New York, where his real buyers were. Every post landed in the wrong market.
Darren Peters spent 25 years as a wealth leader. When he moved into executive coaching, his network was full of potential clients and reading everything he posted. But he was writing for a general audience. The posts never told them what he actually did now, or who he could help.
He worked with Subset. We identified who could hire him, and why. We put that into every post. His network understood — for the first time — exactly what problem he solved and for whom.
That's when his network stopped being an audience and started being a sales force. Six of his former peers are now actively looking for who to send him. Three clients signed from referrals. More coming.
All within 90 days.
The industry was there. The person who writes the cheque wasn't. Sector match without role match doesn't convert.
Two audiences, one feed. LinkedIn couldn't decide who to serve the posts to. Her buyers never reliably saw them.
Every post was landing in the wrong city. He was building a local audience when he needed a national one.
Likes and comments tell you who engaged. They don't tell you whether the people who can hire you are reading. This does.
The people who can hire you as a percentage of everyone reading. One number. It either confirms you're in the right room or tells you you're not.
Industry, seniority, role, company size, geography. The actual shape of your audience — not impressions, not guesses.
The companies in your audience. Are they the ones who hire people like you?
Send us the companies that viewed your profile in the last 14 days. We'll tell you how many can hire you, and which seniority levels make up the rest of your viewers.
One snapshot tells you where you stand today. The Buyer Flywheel tells you every week — and keeps moving you toward the right room.
By week six you start to see the shift Darren saw. By month three the wheel is spinning on its own — buyers reading, peers referring, pipeline building.
Industry, seniority, role, company size, geography, what makes them start looking, and what they need when they do. We define the buyer before a single post is written.
Most people who should be posting consistently aren't. Not because they lack ideas. Because writing in your own voice, for a specific person, twice a week, without it sounding like a press release — is genuinely hard. And the longer it doesn't happen, the further behind you fall.
The Flywheel solves that three ways. Give us an idea and we write the post. Pick from 24 posts already written in your voice for your specific buyer. Or write it yourself and we audit it before it goes out.
Not impressions. The people who can hire you, by name and by company, every week.
Every week you see what's working and what isn't. You stop guessing. You stop writing for everyone.
The right buyers start appearing in your readership.
The same shift that gave Darren six peers sending referrals.
Every week, you know it's working.
Post twice a week to the people who can hire you — consistently — and you stop being someone they saw once. You become the person they think of first. And the person their peers think to send business to.
For fractional executives and executive coaches building a six and seven figure business.
One fractional engagement: $100,000 or more a year. One coaching relationship: $20,000 to $50,000, often renewing. One missed introduction — because the right person never understood what you do — costs more than this ever will.
If the right buyers aren't reading your posts within 90 days, we keep working free until they are. No conditions. No arguments. We don't stop until it's working.
Paying monthly totals $5,400. Prepaying saves you $1,800.
The right buyers. Reading your posts. Every week. By name.
Posts written in your voice, twice a week. We handle it.
A pipeline that builds because the right people finally understand what you do.
90 days to see it work. If it doesn't, we keep going free.
What this needs from you: two posts a week and one session to define your buyer.
The Buyer Brief answers that — free, from your own LinkedIn data. We'll have it back within 48 hours.