For professionals who use LinkedIn to secure high-value clients

You invest time writing LinkedIn posts.

You see impressions.

You still cannot confirm whether your ideal client ever read your posts.

Impressions tell you content was seen. They do not tell you whether the right firm or person read your post.

Subset confirms ideal-client visibility on LinkedIn.

Get Your Ideal Client Visibility Brief →

Know whether your ideal client is researching and evaluating you on LinkedIn.


LinkedIn shows impressions, likes, and comments.

It does not confirm whether your ideal client read your post.

You post.

You receive impressions.

Maybe engagement.

But none of it answers the question that matters most:

Did my ideal client actually read this post?

The founder, executive, or buyer you want to reach may already be reading your content.

You would never know.

Subset changes that.


"I had visibility into impressions, likes, and comments. I did not have visibility into whether my ideal client was actually reading and evaluating me. Subset changed that."

Darren Peters Senior Vice President, Consultant at Think2Perform
Former Wealth Management Executive

01

Audience Concentration

Subset measures whether LinkedIn is distributing your post broadly — or to a more concentrated audience.

Broad distribution and concentrated distribution are not the same thing.

impression-to-member ratio concentration patterns repeated visibility
02

Sector + Role Visibility

Subset evaluates whether ideal-client industries and decision-making roles are represented in the audience.

sector % role % audience depth visibility trends

This answers a commercial question:

Are the right people showing up?

03

Firm + Individual Visibility

Once audience concentration and audience fit are confirmed, Subset identifies:

firms individuals research behavior evaluation behavior

This is where LinkedIn becomes commercially useful.

Not impressions.

Conversations.

Ideal Client Concentration (ICC)

Subset combines these signals into a proprietary Ideal Client Concentration (ICC) score.

ICC is a composite confidence score built from audience concentration, sector visibility, and role visibility.

Its purpose is simple:

Confirm whether LinkedIn is attracting a broad audience — or your ideal client.

Check Your Ideal Client Concentration

Most LinkedIn users monitor impressions. Very few confirm whether ideal clients are represented in the audience. You can estimate it in thirty seconds.

Step 1Open a recent LinkedIn post.
Step 2Bottom left of your post, see impressions. To the right you will see View. Click View — you will see impressions and members reached.
Step 3Enter both below.

Enter your data above to see your concentration score.

Below 2
Broad distributionWeak audience concentration
2 – 5
Moderate concentrationAudience focus beginning to improve
5 – 10
Strong concentrationThe audience is becoming more targeted
Above 10
High concentrationLinkedIn is distributing into a focused audience

Get Your Free
Ideal Client Visibility Brief

Know whether your ideal client is researching and evaluating you on LinkedIn.

Your Brief is typically delivered within 48 hours.

Limited availability. Each Brief is personally reviewed before delivery.

No call required. Your Brief is delivered regardless. A review session is available if helpful.

Your ideal client may already be reading your posts.

The question is whether you know.

Subset tells you.

Get Your Ideal Client Visibility Brief →

Know whether your ideal client is researching and evaluating you on LinkedIn.

How Subset Works

How Subset Confirms Ideal-Client Visibility

LinkedIn shows impressions, likes, comments, and engagement.

Those numbers confirm activity.

They do not confirm whether your ideal client read your post.


You can post consistently. Build impressions. Receive engagement. And still have no confirmed evidence that the right people are reading.

Subset was built to solve that problem.

Why Subset Exists

Most professionals using LinkedIn face the same frustration. They post. They see activity. But they cannot confirm whether the right people are reading.

Subset began with a simple question: Can LinkedIn be measured differently?

After six months of posting twice per day and studying audience behavior, one conclusion became clear: impressions do not confirm ideal-client visibility. Subset was built to change that.

Subset does not measure LinkedIn the way traditional analytics tools do.

It confirms ideal-client visibility.

The Subset confidence engine evaluates:

audience concentration

sector visibility

role visibility

research behavior

evaluation behavior

The goal is simple:

Confirm whether LinkedIn is attracting the people most likely to matter commercially.

Layer 01

Audience Concentration

Is LinkedIn distributing broadly or into a concentrated audience?

  • impression-to-member ratios
  • distribution concentration
  • visibility patterns

Layer 02

Sector + Role Visibility

Are ideal-client industries and decision-makers represented?

  • sector %
  • role %
  • audience depth

Layer 03

Firm + Individual Visibility

Who is researching and evaluating you?

  • firm visibility
  • individual visibility
  • research behavior
  • evaluation behavior

Together these signals create:

Ideal Client Concentration (ICC).

Subset uses Ideal Client Concentration to confirm whether LinkedIn is generating broad attention — or ideal-client visibility.



Is Subset LinkedIn analytics?

No.

Subset confirms whether ideal clients are represented, researching, and evaluating.

Do I need large impressions?

No.

Subset evaluates audience quality and concentration — not impressions alone.

Is the Ideal Client Visibility Brief free?

Yes.

Limited availability.

Do I need a call?

No.

Your Brief is delivered regardless. A review session is available if helpful.

Get Your Free
Ideal Client Visibility Brief

Your ideal client may already be reading your posts.

Subset confirms whether they are.

Your Brief is typically delivered within 48 hours.

Limited availability. Each Brief is personally reviewed before delivery.

No call required. Your Brief is delivered regardless. A review session is available if helpful.

Your ideal client may already be reading your posts.

Subset confirms whether they are.

Get Your Ideal Client Visibility Brief →

Know whether your ideal client is researching and evaluating you on LinkedIn.

Legal

Privacy Policy

Last updated: January 2026


Subset ("we", "us", "our") operates subset.nicola.co. This policy explains what information we collect, how we use it, and your rights in relation to it.

What information do we collect?

When you submit the Ideal Client Visibility Brief request form, we collect your name, email address, and phone number. We do not collect any other personal information through this website.

How do we use your information?

We use your information solely to deliver your Ideal Client Visibility Brief and to communicate with you about it. We do not sell, rent, or share your information with third parties for marketing purposes.

How is your information stored?

Form submissions are processed and stored by Netlify, our hosting provider. Netlify's privacy policy is available at netlify.com. We retain your information only as long as necessary to deliver your Brief and any follow-up communications you request.

Cookies and tracking

This website does not use cookies or any third-party tracking or analytics tools.

Your rights

You have the right to request access to, correction of, or deletion of your personal information at any time. To exercise these rights, contact us at kevin@komps.ai.

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent update. Continued use of the site after any changes constitutes acceptance of the updated policy.

Contact

For any privacy-related questions, contact us at kevin@komps.ai.